Porsche Middle East

The Challenge

Create a distinctive and cohesive brand experience for Porsche across the Middle East, bringing its heritage, performance, and engineering excellence to life through premium events and meaningful audience engagement.

Following the successful Porsche Macan regional launch in 2013, which I creatively led, Jack Morton was appointed agency of record from 2014 to 2018 The challenge was to establish a consistent creative vision across vehicle launches, hospitality, media engagement, and motorsport, while enabling regional dealers to deliver the same premium experience in their local markets.

The Approach

As Creative Director at Jack Morton, I shaped the overarching creative direction, led the design team, and drove the development of innovative brand experiences that brought Porsche’s values to life across the region.

My approach centered on creating a consistent yet adaptable design language that celebrated Porsche’s distinctive blend of performance, precision, and luxury. From regional launches for the 911, Boxster, and Cayenne to bespoke media experiences, premium hospitality, and motorsport activations supporting the World Endurance Championship and Le Mans, I guided the creative process from initial concept through to design and production.

To extend this vision across the wider dealer network, we also developed a series of bespoke regional launch toolkits, providing dealers with creative concepts, design guidelines, and activation frameworks that could be adapted and implemented within their individual markets while maintaining a consistent Porsche brand experience.

The result was a sustained programme of premium experiences that strengthened Porsche’s regional presence, supported its dealer network, and demonstrated the value of long-term creative leadership.